Guides

Discover effective strategies to reduce cart abandonment and increase conversions. Learn how to optimize your shopping cart experience with practical tips on design, checkout simplicity, payment options, and more.

Learn how to create impactful birthday emails that not only show your customers you care but also boost your sales. From offering personalized gifts to crafting visually appealing designs, these tips will ensure your birthday emails stand out and strengthen customer loyalty.

Explore the benefits of sending invoices via email and learn best practices to enhance your invoice emails. Discover how our customizable and responsive invoice email templates can save you time, simplify transactions, and improve customer engagement.

This article explores the key strategies to encourage customers to complete their purchases by addressing common issues like slow website loading, complex checkout processes, and hidden costs. It also covers effective follow-up methods, such as sending reminder emails, reserving cart items, and using remarketing. Leveraging HTML email templates, prebuilt templates, and HTML-ready templates can streamline the process and improve cart recovery success.

Discover how to leverage wishlists to enhance user engagement and drive sales on your e-commerce site. This article explores best practices for implementing wishlists, including tracking user interest in products, saving time for customers, and ensuring a seamless experience across all devices. Learn how effective wishlist management can lead to increased customer satisfaction and improved sales performance.

Informing customers about a price increase is not an easy task. Your customers don't always understand that your prices can't stay the same forever and you need to raise them from time to time to ensure high quality of services.

A welcome email is your first interaction with a user or customer, making it a crucial moment. A strong first impression can encourage them to become loyal customers. Want to make it exceptional? Discover 10 best practices for crafting the perfect welcome email.

Some websites and apps let users send invitation emails to others. If yours does, make sure the email is well-crafted—it’s often the first impression of your app. First impressions matter, and following a few key rules can help encourage sign-ups. Find out what those rules are below.

Forgotten passwords are common with so many to remember and varying requirements. Thankfully, the 'remind password' option helps regain access easily. When a user clicks it, they receive an email with reset instructions. But what should that email include? Find out in the article.

Designing and coding an attractive and mobile-ready HTML email message might seem like a difficult task. In fact, it doesn’t have to be, as long as you remember about a few basic rules. Assuming that you are familiar with the basics of HTML and CSS, we’ve put the rules together. Following them will make your work much easier and the results will speak for themselves. Read the article to find out more.

Good customer relationships are key to business success, boosting retention and driving valuable word-of-mouth marketing. Effective customer service means clear communication that solves problems. Want to improve your email communication and enhance customer service? Read the article for helpful tips.

Most people now open emails on their mobile phones, making it crucial to design emails that are easy to read on small screens. The best approach is to create responsive emails, which adjust to any screen size. Read the article for tips on creating responsive emails.